We also will spend a short time on the history of marketing and see how it has evolved from a process centered on simply getting as many people as possible to purchase a product to today’s highly complex efforts designed to build long term customer relationships.
An introduction to theming with Sensei. Learn how to integrate your themes with Sensei and extend the templating system. This Course will show you where the template files are located and how to add them to your theme. Praesent nec turpis et purus dignissim pretium a et dolor. Fusce sodales purus non mi ullamcorper rutrum. Aenean sit amet sagittis metus. Aliquam erat volutpat.
Note that in this tutorial we use the terms « marketing research » and « market research » interchangeably. Many feel there is a distinct difference, with « marketing research » covering a broader array of research efforts associated with marketing decisions while « market research » is specific to understanding nuances of a particular market. For the purpose of this tutorial we treat these as the same.
Customers & Markets
In general terms, a customer is a person or organization that a marketer believes will benefit from the goods and services offered by the marketer’s organization. As this definition suggests, a customer is not necessarily someone who is currently purchasing from the marketer. In fact, customers may fall into one of three customer groups.